Robin Hood

Hero or Criminal? Many people consider Robin Hood a hero. He was definitely a hero to the peasants of Nottingham. After all he stole from the rich and gave to the poor. If I were poor he would have been my hero, too. But to the rich people of Nottingham he was nothing more than a criminal. I'm sure I wouldn't think too highly of someone that stole my money. What Robin Hood never took into consideration was that even though the outcome was good the course of action he took wasn't right. So was he a hero or a criminal? Some people consider him a kind hearted hero. Others think of him as a cold hearted criminal. So which is it? It all depends on your perspective. The legend of Robin Hood is one of the most famous legends around. â€Å"He is the subject of nearly forty English and Scottish ballads and numerous tales, plays, and films† (Wilhelm â€Å"Robin Hood†). But a legend isn't always a fact. â€Å"Practically all that is known of the medieval legend of Robin Hood is derived from five surviving poems or ballads and a fragment of a play† (Holt 15). â€Å"The first literary reference to Robin Hood is in 1377. Much of the social background in the early ballads resembles the 14th century. But there are some reasons to believe that the Robin Hood legend was alive and well in the 13th century too. Hence, some historians like J. C. Holt prefer an earlier real Robin Hood† (Robin Hood-The Search for the Real Robin Hood 9). No one knows for sure if Robin Hood is even a real character. â€Å"According to one traditional story, Robin Hood was actually the Earl of Huntingdon, and his real name was Robert Fitzooth. But many scholars believe Robin Hood is completely fictitious. (â€Å"Robin Hood† 346). Roger Dodsworth, one of the greatest figures of the antiquarian movement of the seventeenth century, noted: Robert Locksley, born in Bradfield parish, in Hallamshire [S. Yorkshire], wounded his stepfather to death at plough: fled into the woods, and was relieved by his mother till he was discovered. Then he came to Clifton upon Calder, and came acquainted with Little John, that kept the ki ne, which said John is buried at Hathershed in Derbyshire, where he hath a fair tombstone with an inscription. Mr. Long saith that Fabyan saith, Little John was an Earl Huntingdon . After he joined with Much, the Miller's son. (Holt 44) There are also some other people that could have inspired the Robin Hood legend. Perhaps the earliest outlaw Robin Hood is Robert Hood, servant of the Abbot of Cirencester. Sometime between 1213 and 1216, he murdered a man named Ralph in the abbot's garden. Most Robin Hood legends stories do give the legendary outlaw a grudge against the church. But J. C. Holt dismisses this one as being too far from Robin's usual setting. (Robin Hood-The Search for the Real Robin Hood 9) There is also evidence to support the legend. A tombstone has been found with the following inscription: Here underneath this little stone Lies Robert, Earl of Huntington. Ne'er archer was as he so good And people called him Robin Hood. Such outlaws as he and his men Will England never see again. (Lapman v) This leads some people to believe that Robin Hood is based on a real person. Real or fictitious it is still a legend.

Marketing Dicussion

CHAPTER 17 DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS Marketing Discussion. Pick a brand and go to Web site. Locate as many forms of communications as you can find. Conduct an informal communication audit. What do you notice? How consistent are the different communications? Intodruction In 21. Century Technology’s has changed the way we live, the way we catch the information. In nowadays the society has become indifferent and it is hard to draw the attention. That’s way the company’s use the marketing communications to inform, persuade and remind consumers about the product and brand they sell. It’s very important to establish a dialogue and built relationships with consumers. The disciples in marketing communications include: Media advertising, sales promotion, events and experiences, public relations, direct marketing, persuade selling. [pic] Nikita is an Icelandic clothing brand, founded by its head designer Heida Birgisdottir in a tiny street wear store in Reykjavik 10 years ago. Now they have stores world wide. NIKITA marketing communication mix: 1. NIKITA CHIKITA CAMP – you can take a part in the girls snowboarding camp in the snow sport canter in Cardona. . WANNA WIN A TRIP TO ICELAND – you must unload of Picture of yourself wearing NINITA outwear to facebook wall and win a trip to Iceland. 3. NIKITA GIRLS – Good Snowboard riders from different countries: Maude Richon, Christel Thoresen, Anna Hellman, Natasza Zurek are sponsored by NIKITA clothing 4. WWW. NIKITACLOTHING. COM – offer opportunity to buy clothes in ONLINE SHOP. 5. NIKI TA take a part in European Snowboarding Championships and built its brand image thought sponsoring events and riders. 6. Twitter, Facebook, Youtube account. NIKITA has developed effective communications and has identified her target audience- girls who ride with skate and snow. The company have a great customer relation because they know customer habits. NIKITA perfectly know what to say, how to say it and who should say it. The marketing communications which use NIKITA: personal selling, direct marketing, events and experiences. NIKITA gives acceptance to individuality. It's brought personality, freedom, vision, a voice, logic and power. Company is successful and use right marketing communications.

Business plan Essay Example | Topics and Well Written Essays - 2250 words

Business plan - Essay Example It aims at providing management education which is at par with international standards. Over the last couple of demands for business management schools has gained a lot of momentum. GSBM will begin its operations locally in UK and will later on expand to Australian and Indian markets. The school will host its first local branch in London as this will be a London based business school. Thus, the first batch of its students will come from UK. The MBA market within UK is very competitive and is only expected to grown in the next couple of years. Macro-economic conditions within UK are extremely supportive and conducive to the growth of a new business school. Government policies and factors also favor the growth of MBA markets. Brief overview of the School and Program Design: Management skills are very critical for personal and professional development of people. They enhance the life style of people and improves their living standards. People who have managerial skills come across as ch arismatic; they are well managed and are able to attain their goals rather quickly. Thus management education helps students in providing them a strong platform for their career growth and success. The business requirements of the modern world want people who are sound on their management skills as it is important for organizational growth. The program design of GSBM will be built to develop management skills and core competencies of its students. The focus will be to produce students who can adapt themselves to the changing paradigm of the world and use their skills efficiency. The main objective of GSBM would be to provide management skills to its future leaders in the business world. The school will be based in London and will have operations spaced out in divisional units and campus. The school will expand from London to Australia and India. The school will aspire to offer quality educations to its student in management. The student will be given the opportunity to pick either o ne of the following as their majors: Finance Marketing Human Resource Management Each major choice will have its own set of electives and each student will be allowed to opt for his choice of electives. Other than the electives there will be some core management and social science related subjects which will be mandatory for every enrolled student to undertake. The primary aim of the program offered at GSBM is to equip students with the technical knowledge related to business strategy and environment ; to ensure they are well versed and aware of business activities and to equip them with sound management related knowledge. Generic Strategy: The primary objective of the school is to provide quality education to it’s students. It will not be opened with a profit-making perspective. It’s main aim is to produce well equipped management students who are able to stand out in the job market in the corporate world. For this purpose, a generic strategy will be followed. Michael Porter was of the view that a business should make a choice between two fundamental decisions when deciding it’s competitive advantage. The choice should be either to: 1. Compete on the basis of price OR 2. To compete on the basis of a differentiating point in the business. These two choices were further explained in the form of four generic competitive strategies which he argued were the main range of choices available for a successful business. They are: 1. Cost

Professional Rounds in Education (Resources 7-12) Essay

Professional Rounds in Education (Resources 7-12) - Essay Example After the assessment, effective strategies observed can be borrowed and applied in bettering the education sector. The book describes the emergence of rounds as having been inspired by reflection. It is revealed that from the early 90s, educators used to come together and share issues which concerned their education at Harvard Graduate School of Education. These educators began visiting different schools, then sharing unique experiences collected by other schools. This idea was derived from medical schools in which apprenticeship was used to educate students. The learners would follow the doctors to patient wards and learn from seeing them execute their duties. Similarly, educators took to sharing their own experiences in rounds, and from which they would share and earn new ideas from fellow educators. It is the application of these new experiences which led to the realization that rounds were effective means of improving educational issues, or better still, solving problems related to the same. In a nutshell, Lyons sought to extend the knowledge regarding the power of reflection beyond professions such as medicine and law, and introduce it to the general teaching or learning. Apart from the history of rounds, the author brings out the application of reflection as applies across all professions as a means of bettering them. This source highlights the actual steps which an instructor (teacher) can apply in providing effective education. It provides three main applicable strategies and these are setting and communicating the goals of learning, analyzing students’ progress, and finally enjoying the success. It defines the issue of setting and communicating the goals of learning as the first step which has to be implemented. These steps are applicable both within and beyond the classroom for the establishment of effective learning. The author states that setting goals can be used to track

Journal Essay Example | Topics and Well Written Essays - 500 words - 44

Journal - Essay Example Whats more that is accurate over all races. Discussing a standout amongst the most striking outcomes of the low marriage rate, the amount of unmarried women who are having kids. Exploration lets us know that in 1980, 18 percent of births were to unmarried ladies, while the number today is a little more than 40 percent. There are inescapable budgetary implications to such an emotional movement. For decades, marriage has been elevated as an approach to battle neediness, especially for ladies with youngsters. The reason why marriages are fizzling is precisely basing on the fact that defective individuals are hopping in for the wrong reasons." On the off chance that that was correct, we ought to be seeing galactically high marriage rates and a custom of marriage that remaining parts solid, coupled with cosmically high separate rates. Anyhow that is not what were seeing. Concerning the reasons behind why relational unions are fizzling appears as though something you only hauled out of flimsy air. "Imperfect individuals" – Everyone is defective in restricted or the other. Marriage, much the same as other social organizations, is still a build of people and is in this manner characterized by every individual desires, childhood, and conviction frameworks. As I would like to think, there are no widespread wrong motivations to get hitched on the grounds that marriage gives diverse profits to distinctive individuals. What one few sees as a wrong motivation to get hitched, an alternate may see as a flawless motivation to wed. Some wed for adoration. Some wed for gang. Some wed for convention. None of these reasons are generally not right. Relational unions are fizzling in light of the fact that an excess of individuals view matrimony the way Gretta Cohn does: as something that ought to be dealt with like a vocation contract; as something that "needs another model" rather than an old one that met

Rhetoricalanalysis of the new jim crow Essay Example | Topics and Well Written Essays - 1000 words

Rhetoricalanalysis of the new jim crow - Essay Example The author has used rhetorical tools to emphasize how overt racial prejudices have become criminal offences but they are still covertly practiced within the system. It ultimately makes it difficult for people with color to become part of mainstream society and forces them to live like a second class citizen in their own country. The article becomes hugely pertinent because it underpins the issues that permanently stereotyped people of color into criminals that socially and legally discourages them to live with dignity. The text is also important because despite constitutional rights, the people of color are still vulnerable to the Jim Crow rules that deny them legitimate rights of a citizen. Stereotyping colored people has resulted in mass incarceration that helps to impose social control on them. The author has therefore, used rhetorical tools like ethos, pathos and logos to not only inform public about the subtle Jim Crow rules within the judicial system but also about the repercussion on the society that adds to the woes of the vulnerable. Throughout the article, author has been consistently using rhetorical approach to communicate important message or information to the target group or the public. The ethos applied in the article gives credibility to the author and convinces the reader about the authenticity of the text. It informs that the author holds a job of high repute. She is ‘director of the Racial Justice Project for the American Civil Liberties Union of Northern California’. Using the ethical paradigm of introducing herself as an esteemed public figure, the author has established her credibility. She also succinctly apprises the audience about her experience in working on ‘issues of racial profiling, police brutality, and drug-law enforcement in poor communities of color’ This is important information as it gives inkling about her experience and assures the readers that whatever she is talking

Midterm Assignment Example | Topics and Well Written Essays - 1250 words

Midterm - Assignment Example Some of the code’s provisions do not sound fair, for example, a code number 2. It states that an employee of Ashland University, who has responsibilities with respect to education loans, or any agent, shall not accept any gift from a lender, guarantor, or servicer of education loans. This is quite unfair owing to the fact that, at times, an employee can be awarded just for services well rendered and refusal to accept it might be taken as rudeness by the giver (Holloway, 2011). A loan can also be given to an employee on the basis of need and not on any favor’s basis; hence, it turns out to be inconsiderate on the side of the employees (Holloway, 2011). Code number 6 forbids the institution from borrowing loans from various parties. This happens to be quite unfair basing on the fact that once in a while the bank may happen to be down financially and the loan might be of great help. There is no crime in asking for the loan as long as the payment is guaranteed. Is any part of the code routinely violated? The rule on accepting gifts from lenders is often violated. Why do you think these violations occur? The human part of a person finds it hard to resist a gift just because of professionalism. At times, one gets into a problem and is in a real need of a loan and the only option is the forbidden party, hence goes ahead and breaks the code. What are the usual consequences of such violations? The consequences of such violations can be tough. The most common is being sacked.

Pennsylvania Drunk Driving Laws Essay Example | Topics and Well Written Essays - 750 words

Pennsylvania Drunk Driving Laws - Essay Example With the passage of Senate Bill 8 and the signature of the governor, Title 18 (Crimes and Offenses) 75 Pa. CS [3802] became the new law for Driving under the Influence of Alcohol or Drugs in Pennsylvania. The new law made sweeping changes to many aspects of this statute. Most notably, the limit for conviction for DUI was lowered from .10 to .08 percent blood alcohol content (BAC) which brought Pennsylvania in line with the guidelines established by the federal government. Another sweeping reform to the new law is found in its three tier system. For the first time there are variant levels enforcement based on the drivers BAC. These tiers are: .08 to less than .10; .10 to less than .16; and .16 and above (Madigan et al., 2003, screen 1). The varying tiers have increasing penalties for both repeat and first time offenders. All people arrested now with a BAC of .16 or greater regardless of whether a first offender or a repeat offend will be required to undergo a full drug and alcohol abuse assessment with no exceptions. If they are found to be dependent, in addition to other sanctions imposed, the court can order them to undergo an approved drug and/or alcohol treatment program. Additionally, as BAC level rise and/or the person are a repeat offender, the fines imposed are increased dramatically. Another change with the new legislation is the requirement for repeat offenders to have an ignition interlock system installed in their vehicle when they are eligible for a return of their license. The cost of installation rests with the offender. This type of system requires the driver to breathe into a tube which is, in effect, a breathalyzer, if alcohol is detected the system will not allow the car ignition to engage. This ignition interlock system is required to be maintained within the vehicle for one year upon receipt of their provisional driving privilege reinstatement. If a defendant is eligible for reinstatement of his driving privileges but does not have the locking system installed his driving suspension then remains in affect for an additional year (the period of time required to have the interlock system) (Madigan et al., 2003, screen 1). A brief synopsis of the various tiers and penalties is provided. A tier one offense for a first time offender where there was no personal injury or property damage. The penalties are: $300 fine, no license suspension, up to six months probation and attend

Orangic Milk or Regular Milk Essay Example for Free

Orangic Milk or Regular Milk Essay Is organic milk really that better for you? That was what I was thinking when we were discussing that in health class. Coach Deyo gave good ideas, but I still had my doubts. Because people have been drinking regular milk a long time and no one has died from it or didn’t get enough nutrients from it. So, why do people say organic milk is better for you. I was looking at a website called Men’s Health. It gives a few ideas about organic milk and regular milk. One thing said on the website made me think, why waste the money on organic milk if it doesn’t give you the effects you desire. â€Å"There are differences between organic and conventional milk production, but they may not have the effects consumers expect, says Thomas Overton, Ph. D. , associate professor of animal science at Cornell University. † After I read this I was thinking maybe it’s all in the consumers mind that organic is better for them. Maybe that’s what the organic milk farms want them to think. The website also states that you get the same stuff from organic milk in regular milk. â€Å"For one thing, it’s not any healthier. â€Å"An eight-ounce serving of regular milk offers the same nine essential nutrients—including calcium, vitamin D, and potassium—as a glass of organic milk,† Mangieri says. † So, people that say they drink organic milk because it’s healthier for you are not correct, it’s basically the same type of milk just the cows are feed differently. This is what I read that gave me that idea that the organic dairy cows are just fed differently than the regular milk cows. â€Å"Are fed only organic grains, free of synthetic fertilizers and pesticides; get at least 30 percent of their feed from pasture; aren’t treated with antibiotics, or with bovine growth hormone to increase milk production. † The website was talking about how organic dairy farms feed and treat their cows. In my opinion, that’s a good thing that they are being fed organic grains and not treated with growth hormones. But, why does it matter if it’s going to be the same kind of nutrients. Also I read in the website that both types of dairy farms have to go through a test for antibiotic residue. â€Å"There’s also no distinction in terms of unwanted ingredients. All organic and conventional milk is tested for antibiotic residue, and any milk that contains it is removed from the food supply. † In conclusion I think it’s all up to the consumer. If the consumer wants healthier milk for him or her, you could decide between both milks. If the consumer wants milk from a cow that’s fed and treated right then they should decide to get organic milk. But for me if I drank milk, I would decide to pick the one that gives you the nutrients you need and not break my wallet.

Lim Goh Tong - Genting Essay Example for Free

Lim Goh Tong Genting Essay The best way to address the topic of successful tourism entrepreneur is the story of Tan Sri Lim Goh Tong which is the founder of Genting Highlands and how he as a local tourism entrepreneur has succeeded globally. Tan Sri Lim Goh Tong (February 28, 1918 – October 23, 2007) was a prominent wealthy Malaysian Chinese businessman. He was once the 3rd richest man in Malaysia with a net worth estimated to be 4. 2 billion USD, making him the 204th richest person in the billionaire list compiled by Forbes. The Japanese invaded Malaya in 1942 and caused Tan Sri Lim Goh Tong to have a few near-death occasions. During the early Japanese Occupation, he earned a living as a vegetable farmer, but decided to switch to petty trading for a better living. Later on Tan Sri Lim Goh Tong ventured into scrap-metal and hardware trading. When the Japanese Occupation ended, there was an urgent demand for heavy machinery for resumed operations in mines and rubber plantations, he seized the opportunity and engaged in second-hand machinery trading, making his first fortune. From used machinery trading, Tan Sri Lim Goh Tong strayed into iron mining fortuitously. Tan Sri joined as a partner in an iron mining company which couldnt settle the outstanding payment of two bulldozers with him, and this proved to be a successful venture as he earned a substantial amount of profit from the mining industry, including forming a joint-venture tin mining company which was one of the first Chinese tin companies to utilize dredges in mining tin. While dealing in heavy machinery, Tan Sri accumulated a wide range of reconditioned machines as well as a substantial amount of cash to move into the construction and related industries. In the name of his family construction company, Kien Huat Private Limited, he began taking on several contracting jobs with help and guidance from his uncles. Kien Huat won accolades and became recognized as one of the leading construction companies after successfully completing many major projects. Among the biggest projects completed was the Ayer Itam Dam, the first time a local contractor had been given the construction job of such magnitude. He went on the brink of bankruptcy when construction work was facing problems in the Kemubu Irrigation Scheme, but managed to overcome the obstacles and completed the project. In 1964, when Tan Sri Lim Goh Tong was working on a hydroelectric power project in Cameron Highlands, amidst the cool mountain air, he had a vision. The idea of building a hilltop resort was first conceived when Tan Sri Lim Goh Tong was in Cameron Highlands. As he was enjoying the soothing cool breeze of Cameron Highlands, an idea struck him that as the standard of living rose steadily in Malaysia, more and more people would visit mountain resorts for relaxation and recreation, but Cameron Highlands was too far away from the capital city Kuala Lumpur, therefore building a mountain resort nearer to Kuala Lumpur would have great business potential. He envisaged Malaysia would develop and prosper in the near future and why not develop a cool mountain resort at the doorstep of KL, within the reach of all Malaysians. What is now one of the most popular tourist destinations in Asia and Malaysia is the realization of one man’s dream. He is a man of vision who had seen further and beyond about the world. Without wasting any time he started working on transforming his vision into reality. Upon conceiving this idea, many naysayers were skeptical of Tan Sri turning a wilderness into a tourist resort. Most thought it was really risky and reckoned Tan Sri who was financially comfortable to be foolish to invest heavily in money and time to develop Genting, but he brushed off all these negativities and went ahead firmly with his plan. Then he indulgent to take a further step in studying the maps of the vicinity of Kuala Lumpur, he located the ideal site, which was the Ulu Kali Mountain, just 58 Kilometers from KL. In order to have first hand experience of the terrain and surroundings, Tan Sri Lim spearheaded an advance party guided by some aborigines; he set off on the arduous journey. They struggled through dense jungles, climbed over many mountains and crossed numerous rivers before successfully reaching the Ulu Kali Mountain top. During the expedition that lasted nine days, he explored the placed, gathered a wealth of data on the topography, drainage, soil conditions and other relevant aspects of the region about the site which proved to be very useful in drawing up the plan for developing the resort. Setting up a private company called Genting Highlands Berhad in 1965, Tan Sri Lim successfully obtained approval for the alienation of almost 5,000 hectares of land from the Pahang and Selangor state governments respectively. In August 1965, he and his team began the project in the face of mammoth and colossal task. Among the problems were building the access road towards the hilltop, water and electricity supplies, sewerage system and fire safety. He managed to build the access road from Genting Sempah to the Peak of Ulu Kali Mountain towards the summit in three years when it was estimated to take fifteen years. Several sources of water in the mountain were identified, water supply was secured by building water-collection stations and water filtration plants with treated water stored in reservoirs. Electricity is supplied through a central electricity generation system with 12 big generators. He and his construction team worked in two shifts round the clock, 7 days a week because during the construction, he survived six close brushes with death. Meanwhile, Tan Sri Lim had to administer another major project in Kelantan, the Kemubu Irrigation Scheme at the same time. This stretched his physical endurance to the limits as he had to shuttle between Kuala Lumpur and Kelantan. While the first team carry out the survey in front, the other do the tree-felling, bulldozing and building the road behind. In order to save time and money, they built make-shift 1 quarters in the jungle, camped along the way and even stayed in caves. They even have tales to tell about their encounters with tigers in the jungle. He devoted all his time, capital and resources including the reserves of his family company, to ensure smooth and prompt construction of his dream resort. After working day and night for 3 years, the first access road was completed in 1969. Tan Sri was so relieved, because his whole vision for Genting Highlands depended on the successful completion of the access road. The whole Genting project was completed in January 1971, but prior to officially commencing business, Kuala Lumpur and its surrounding areas were hit by the worst rainstorms in a century, the road to Genting was closed by landslides at 180 locations, and the damaged sections took four months to repair. Genting opened its door for business on May 8, 1971. During the Genting project, Tan Sri spent all he had without earning any income. He sold an 810-hectare rubber estate to raise RM2. 5 million. In addition, he invested all the money he had made from iron mining, sub-contracting and hardware business. The project was a heavy drain on Tan Sri Lims finances. When asked to invest in this project, his friends turned him down and counseled him to drop the entire scheme instead. The project received well-deserved boost on 31stMarch 1969, on the occasion of the laying of foundation stone for the company’s pioneer hotel, by the late Tunku Abdul Rahman. Impressed that a private company, without the assistance of the Government could develop a mountain resort for the enjoyment of all Malaysians, a gaming license was suggested to help accelerate the development of this remote area, transforming the initial idea of a 38-room hotel to a 200 room hotel. In 1971, the Highlands Hotel, now renamed as Theme Park Hotel was successfully completed. To cope with the rapidly growing tourists, more hotels were built which included the 700 rooms Genting Hotel, a landmark structure recognized by all Malaysians. Following a corporate restructure exercise, the resort and leisure related activities were transferred to Resorts World Bhd. This was the beginning of the next development phase to transform the hill resort into a City of Entertainment. A meticulously planned development programme was implemented to enhance and expand the resort facilities, which included the development of Awana Chain of Hotels namely Awana Genting, Awana Kijal, Terengganu and Awana Porto Malai, Langkawi. In 1993, at the suggestion of Tun Mahathir, the prime minister of Malaysia then, a township was developed on an 81-hectare piece of land around the site of the Genting Skyway cable car station. It was named Gohtong Jaya after Tan Sri as a token of remembrance for his efforts in the development of Genting Highlands. In 1997, Genting Highlands Resort further boosted its facility attraction with Genting Skyway cable car system that provides a 3. 38 km transport to the hilltop. Genting Skyway is also recognized as the Worlds Fastest Mono Cable Car System with a maximum speed of 21. 6 km per hour and the Longest Cable Car in Malaysia and Southeast Asia. Despite the recession in 1997, Resorts World decided to forge ahead with the ambitious billion-ringgit mega project, the First World Hotel and Plaza. Of course many skeptics questioned why need to expand development during an economic downturn. And the answer was simple during such times, labor costs and skilled resources were relatively cheaper and easier to get. And by embarking on new construction and development activities, also can provide job opportunities and stimulating the construction industry during crucial economic times. The First World Hotel now is the largest hotel in the world with 6,200 rooms. First World Plaza marks a new era for the Genting Theme Park as it features newer and more exciting attractions for families to have fun at the peak. Just in the last 10 years, Genting Berhad has spent over 4 billion ringgit to develop Genting into Asia’s leading integrated leisure and entertainment resort. Throughout the years, Genting have kept firm with their vision: to be the leading leisure, hospitality and entertainment corporation in the world. After 42 years, crown jewel Genting Highlands Resort has since grown from a single hill top hotel with 200 rooms to a world-class integrated leisure and entertainment resort offering more than 10,000 rooms ranging from 3, 4, 5 star and super luxurious 6 star accommodation, over 90 dining outlets, 80 retail outlets, convention and international standard show facilities and many fun rides at the indoor and outdoor theme parks. We catered to over 18 million visitors in 2006 alone. They take pride in being one of the major contributors of tourism sector in the country and that are playing a significant role as a net earner of revenue and foreign exchange for the Malaysian economy. Genting Group is by no means limited to the leisure and tourism business. The company, infact began to diversify as early as the late 70s. With leisure and tourism as its core business, the company also ventured into the plantation, property development, paper manufacturing, power generation, oil and gas exploration. Being a determined entrepreneur and a man of vision, Tan Sri Lim aspired to explore further. He knew, with the strong foundation and wealth of experience accumulated over the years, Genting was well equipped to venture abroad. He encouraged and supported his second son Tan Sri Lim Kok Thay, who is our current Chairman to expand the business overseas. With the strong support and backing from his father, Tan Sri Lim Kok Thay (fondly known as Tan Sri KT Lim) swiftly spread his wings. Since then, he has been instrumental in globalizing Genting Group and has been the key driver behind the development of the Group’s resort and gaming-related projects worldwide, such as the Burswood International Resort Casino, the Adelaide Casino 3 in Australia, Lucayan Beach Resort Casino in the Bahamas and the Subic Bay Resort Casino in the Philippines. In Australia, he had set up the Adelaide Casino and the Burswood Island Resort in Perth. In their first year of operations, these projects chalked up some RM100 million in profits. However, his intuitive decision to dispose of the hotel and casinos in Australia to a Japanese company after only 18 months in operation proved to be the correct decision. The money was reinvested in other overseas ventures, including the Foxwoods Casino Venture with the Native American tribe, which has become the largest resort casino in the world. Due to Genting early success, later extended financial assistance to another US-based Native American tribe to build their casino in the location of Niagara Falls. Genting was granted the only casino license after Tunku Abdul Rahman, the prime minister of Malaysia then, visited Genting Highlands and commended his effort to develop a resort contributing to Malaysias tourism industry without government help. Tan Sri managed to obtain a pioneer status for Genting Highlands and tax incentives despite its resort development not qualifying for it. He did so by convincing the government that tax incentives in the early stage of development of Genting Highlands were not only vital for them but also profitable to the government later on. Tan Sri KT Lim visionary foresight, commitment to excellence, entrepreneurial skills and hard work resulted in the birth of Star Cruises. Capitalizing on its leisure-related expertise and experience, Genting Group expanded from land-based resorts to cruise the high seas by providing a truly comprehensive leisure and entertainment offering. At a time when no one was bullish about the prospects of the global cruise industry, his debut as a cruise operator in Asia raised many eyebrows. However, both Tan Sri Lim Goh Tong and Tan Sri KT Lim saw that again, they would be the pioneers and there was no competition in Asia. Given the rising prosperity and spending power of the people here, Asians would take to cruising readily as a form of recreation and tourism if an operator could provide good, affordable services. Moreover, with many beautiful islands and waters comparable to those in the Caribbean and the Mediterranean, the richly diversified Asia is able to offer exotic destinations with multicultural experiences. Star Cruises Limited was incorporated in September 2003. At a press briefing in December the same year, many local and foreign journalists questioned Tan Sri Lim Goh Tong’s wisdom in bringing in mega cruise ships when there was no industry in Asia and the idea of a cruise holiday was rather alien to an average Asian. One foreign journalist went as far as prophesying the demise of our cruise venture in eight months’ time. His reasoning was simple: How is Star Cruises going to find 1,700 passengers, the equivalent of five 747 plane-loads, each time it sets sail? Tan Sri Lim calmly said â€Å"When I decided to develop Genting about 38 years ago, there were also people who said I was mad and doomed to failure. But I went on to build it up steadily into an internationally renowned holiday resort. As for the cruise industry, isn’t Miami a success story? If the Westerners can do it, so can we Asians,† this statement drew a huge applause from the floor. In November 2000, Star Cruises was listed on the Stock Exchange of Hong Kong. At the peak, the market capitalization of Star Cruises hit US$2. 9 billion, even larger than that of Genting Berhad. As part of his expansion, Star Cruises acquired Norwegian Cruise Line in a takeover exercise that was completed in 2000. Today Star Cruises has grown to become the third largest cruise line in the world and the leading cruise operator in Asia-Pacific. The various brands under Star Cruises, Norwegian Cruise Line, NCL America, Orient Lines and Cruise Ferries together operates 21 cruise ships with over 32,000 lower berths and calls at close to 200 4 destinations globally in the Asia Pacific, North and South America, Hawaii, the Caribbean, Alaska, Europe, Bermuda and Antarctica. Part of his global expansion plan was to start an investment arm to exclusively handle all his overseas investments. Hence, Genting International was incorporated in 1984 to invest in leisure and gaming-related businesses outside of Malaysia. Genting International currently owns and operates 46 casinos in the UK under the Stanley Leisure brand names. This includes four of the most prestigious casinos in London – Crockfords, The Colony Club, The Palm Beach and Maxims. Another exciting boost for international venture is the recent success in bid to build an integrated resort in Singapore. The integrated Resort, located on Sentosa is named Resorts World at Sentosa and is expected to commence operation by early 2010. As of now, Genting Highlands is one of the most successful casino resorts in the world and is one of the primary tourist attractions in Malaysia. Tan Sri Lims company, Genting Group operates Genting Highlands and has diversified into many other industries. In the process new company brands were created that have become distinctive names in their respective fields, namely Asiatic, Genting Sanyen and Star Cruises. In the next 30 years, he continued to develop and expand Genting Highlands beyond its original idea of a hotel with basic tourist facilities. A new road was built to shorten the journey to Genting from the northern states, and RM120 million was invested to widen a 10 km stretch of the access road to reduce congestion. Another RM128 million was spent on constructing a cable car system to provide visitors with an alternative mode of transportation. Today Genting is far more than just one winning concept and one celebrated destination. It is one of Asia’s leading and best managed multinational corporations with strong management, financial prudence and sound investment discipline. Genting will continue to be a leading leisure and entertainment corporation in the world.